Head of Global Marketing (f/m/d)

Take your next career step at B&R – a member of the ABB Group – with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R – a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. Join the automation team at B&R- a member of the ABB Group.

Your role and responsibilities

• Provide strategic and operational leadership to the global marketing team
• Develop and implement a comprehensive marketing strategy to drive brand awareness & revenue growth.
• Effectively coordinate and align marketing activities globally to achieve business objectives.
• Ensure consistent brand messaging and positioning across all channels.
• Manage the marketing budget and allocate resources efficiently to maximize ROI.
• Entrepreneurial in identifying new opportunities and investments to improve marketing effectiveness.
• Manage and develop a global marketing team of talented professionals from diverse regions.
• Secure effective communication and collaboration between local marketing teams and headquarter.
• Work closely with the sales team to develop marketing strategies that support sales goals and
• drive customer engagement.
• Coordinate with product management to develop marketing initiatives to support product launches and drive market growth.
• In-depth knowledge of digital marketing methodologies and tools and their integration with
• traditional marketing approaches.
• Leverage data analytics and insights to continuously optimize marketing strategy and increase the effectiveness of marketing campaigns

Qualifications for the role

• Master’s degree in marketing, sales, business administration or engineering,
• 15+ years of experience with a strong focus on marketing and sales – preferably a mix of
• corporate/agency experience within the technology industry.
• At least 15 years of professional marketing experience, including at least 5 years in a
• leadership position with international staff responsibility.
• Proven success in leading and developing global marketing teams.
• Excellent communication skills in German and English, both verbal and written.
• B2B marketing experience with technically complex products and services.
• Ability to prioritize tasks and projects and allocate resources effectively.
• A strong personality with proven leadership experience in realigning and developing marketing teams.
• Willingness to travel internationally and work flexible hours

More about us

At B&R – a member of the ABB Group, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g. flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program and many more) round off our offer. In order to comply with legal regulations, we refer to the minimum salary of the collective agreement of the electrical and electronics industry of € 3921,29 gross/month. There is a clear willingness to overpay, depending on qualifications and experience. ABB's Machine Automation Division, also known to our customers as B&R, is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB's Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R's automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers' expectations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate